We  ran a three-week campaign to generate name awareness for candidate Dennis Baxley using both Targeted Display Advertising (TDA) and Pre-Roll Advertising (PRA) targeting voters in a very cost-effective outreach to tightly defined markets. We targeted the viewers using voter registration data as well as by age and geography and 83% of those who viewed the :15 pre-roll and 70% of those viewing the :30 pre-roll watched it all the way through! The campaign reached our target viewership an average of 3.2 times over a 2-week period. Click here to read more about how we deliver messages through new technology.