LifeCare of Brandon asked that question when it realized its brand was not giving them room to grow.
LifeCare opened in 1987 as the Brandon Pregnancy Care Center, serving a small suburban community near Tampa, Florida. But since then their steady growth has required a wider array of programs and additional satellite care centers in surrounding communities. Today they are also moving to establish a home for pregnant single women and their children.
With this expanded reach and focus, LifeCare of Brandon recognized the need for a brand strategy that appropriately captured its vitality and momentum by:
• Communicating the organization’s reach for clients;
• Clarifying its structure for donors;
• Providing a system for future growth;
• Identifying with the growing national movement amongst women’s care organizations.
Design4 led the LifeCare staff and board through a comprehensive rebranding program, ultimately organizing all of LifeCare’s assets under the single umbrella of a clear brand system.
Not only is the newly named LifeCare Network a growing organization, but it brings growth and healing to its clients. Each of the visual identities within the LifeCare Network brand express this core value with the same warmth and energy that women and families feel when they walk through LifeCare’s open doors. Each individual manifestation of the brand also distinctly reflects the branch’s unique role in the community.
Already, the organization has seen great success in the staff’s ability to utilize the brand in all its communications vehicles, and its newly unveiled brand strategy will continue providing a cohesive identity for future expansion.