Is your brand keeping pace with changes in your organization or your market?
LifeCare of Brandon asked that question when it realized its brand was not giving them room to grow.
LifeCare opened in 1987 as the Brandon Pregnancy Care Center, serving a small suburban community near Tampa, Florida. But since then their steady growth has required a wider array of programs and additional satellite care centers in surrounding communities. Today they are also moving to establish a home for pregnant single women and their children.