Design4’s recent digital campaign for its affiliate partner, Front Line Strategies who is managing FL Rep. Dennis Baxley’s campaign, including pre-roll video and display banner ads.
A compelling message is the heart of any good campaign. But an effective campaign will learn to adapt that message across the wide variety of media today in order to reach audiences most favorable to it. So while the number of views your message receives is still important, having interested viewers is even more so.