Design4 recently presented a webinar to a national audience of non-profit and public policy organizations. While you won’t get the full effect of the webinar (as the recording is only available to our client’s members), our client told us it was “our most engaging so far this year. Folks were paying attention and firing off those questions, especially at the end.”
Over the past year Facebook has dramatically changed the way it distributes content. Gone are the days when you could hit “post” and expect 30-50% of your audience to see your posts. Instead we are seeing 5-10% organic reach, even on the most active pages.