A compelling message is the heart of any good campaign. But an effective campaign will learn to adapt that message across the wide variety of media today in order to reach audiences most favorable to it. So while the number of views your message receives is still important, having interested viewers is even more so.
We recently ran a Facebook campaign to gain “likes” for a client that outperformed even our own expectations, and we’d like to share three things we learned: Test. Design. Target.
We represent some pretty amazing clients, and this month we have the pleasure of working with Watoto Child Care Ministries to help promote the May 14 release of a new single “Heart of the Father” in which 100 percent of the song sales benefits the ministry’s work to rescue abandoned babies, orphaned children and vulnerable women in Africa.
In honor of Women’s History Month, it’s only natural we feature the Susan B. Anthony List, a national client working in the spirit and tradition of the original suffragettes. SBA List and its affiliated Women Speak Out PAC are dedicated to advancing pro-life leadership in the U.S. Congress and in State legislatures.