Over the past year Facebook has dramatically changed the way it distributes content. Gone are the days when you could hit “post” and expect 30-50% of your audience to see your posts. Instead we are seeing 5-10% organic reach, even on the most active pages.
How to stop bad legislation
New Yorkers for Life recently approached Design4 to devise a high-impact campaign to ensure that Governor Andrew Cuomo’s aggressive pro-abortion “Reproductive Health Act” didn’t see the light of day in New York’s legislature. Even the media saw through his “abortion expansion” act:
Part II: Launching Trail Life USA
As you read in our last newsletter, when the Florida Family Policy Council (FFPC) asked Design4 to assist with their defense of the long-standing values of the Boy Scouts of America (BSA), little did we know it would involve creating two national organizations, two websites, an aggressive social media program, and a new brand rollout at a national convention…all within six months.
Blazing a trail with digital communications: Part I
When the Florida Family Policy Council (FFPC) asked Design4 to assist with their defense of the Boy Scouts of America’s long-standing values, little did we know it would mean not just a campaign but also two new national organizations, two websites, an aggressive social media program, and a custom brand rollout at a national convention…all within six months!