Design4 recently presented a webinar to a national audience of non-profit and public policy organizations. While you won’t get the full effect of the webinar (as the recording is only available to our client’s members), our client told us it was “our most engaging so far this year. Folks were paying attention and firing off those questions, especially at the end.”
We recently ran a Facebook campaign to gain “likes” for a client that outperformed even our own expectations, and we’d like to share three things we learned: Test. Design. Target.
Over the past year Facebook has dramatically changed the way it distributes content. Gone are the days when you could hit “post” and expect 30-50% of your audience to see your posts. Instead we are seeing 5-10% organic reach, even on the most active pages.
As you read in our last newsletter, when the Florida Family Policy Council (FFPC) asked Design4 to assist with their defense of the long-standing values of the Boy Scouts of America (BSA), little did we know it would involve creating two national organizations, two websites, an aggressive social media program, and a new brand rollout at a national convention…all within six months.
When the Florida Family Policy Council (FFPC) asked Design4 to assist with their defense of the Boy Scouts of America’s long-standing values, little did we know it would mean not just a campaign but also two new national organizations, two websites, an aggressive social media program, and a custom brand rollout at a national convention…all within six months!