google search result changes

Google changes may lower your website ranking

On April 21, 2015, Google is making a major change to the way it ranks websites which will affect mobile searches in all languages worldwide and will significantly impact Google’s search results. This change comes down to one very important criterion: whether your website or blog is fully optimized for mobile.

Continue Reading

The Keys to a Successful Web Presence

B0eVZLQCQAA_DNBThe key to setting yourself apart in a crowded marketplace has historically meant having a defining brand. The digital-age key to relevance is engaging your audience online with meaningful content. How do you put both these keys into the same lock? With an effective web presence that:

  • Displays your strengths and abilities,
  • facilitates communication with your supporters, and
  • motivates people to act and support your efforts.

Continue Reading