Is your brand keeping pace with changes in your organization or your market?
LifeCare of Brandon asked that question when it realized its brand was not giving them room to grow.
LifeCare opened in 1987 as the Brandon Pregnancy Care Center, serving a small suburban community near Tampa, Florida. But since then their steady growth has required a wider array of programs and additional satellite care centers in surrounding communities. Today they are also moving to establish a home for pregnant single women and their children.
The key to setting yourself apart in a crowded marketplace has historically meant having a defining brand. The digital-age key to relevance is engaging your audience online with meaningful content. How do you put both these keys into the same lock? With an effective web presence that:
