Design4’s recent digital campaign for its affiliate partner, Front Line Strategies who is managing FL Rep. Dennis Baxley’s campaign, including pre-roll video and display banner ads.
A compelling message is the heart of any good campaign. But an effective campaign will learn to adapt that message across the wide variety of media today in order to reach audiences most favorable to it. So while the number of views your message receives is still important, having interested viewers is even more so.
We recently ran a Facebook campaign to gain “likes” for a client that outperformed even our own expectations, and we’d like to share three things we learned: Test. Design. Target.
We represent some pretty amazing clients, and this month we have the pleasure of working with Watoto Child Care Ministries to help promote the May 14 release of a new single “Heart of the Father” in which 100 percent of the song sales benefits the ministry’s work to rescue abandoned babies, orphaned children and vulnerable women in Africa.
I’m pleased to announce the launch of design4.org, our newly designed responsive website. Today, more than half the population accesses the web via a mobile device, and our web team has created a responsive site that’s easy to navigate regardless of platform.
When Bill Bunkley of the Florida Ethics & Religious Liberty Commission (FERLC) needed to expand his presence to donors and supporters, he came to Design4 Marketing for creative, impactful solutions for a fresh new image.
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In honor of Women’s History Month, it’s only natural we feature the Susan B. Anthony List, a national client working in the spirit and tradition of the original suffragettes. SBA List and its affiliated Women Speak Out PAC are dedicated to advancing pro-life leadership in the U.S. Congress and in State legislatures.
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